Graphic Design costs, by state and province

Typical costs for graphic design per hour. Experience and project complexity are the main factors. Open a market below for a local estimate.

Graphic design costs range broadly based on complexity, experience, and project type. Freelancers charge $25–$150 per hour, while agencies bill $100–$300 per hour. A simple logo might cost $300–$1,500, and a full brand identity package can run $2,500–$10,000.

What Drives the Price

Experience level is the biggest factor: a junior designer may charge $25–$50/hour, while a senior creative director at an agency can exceed $200/hour. Project scope also matters—a single logo is less expensive than a full brand guide with multiple assets and revisions.

Freelancer vs Agency

Freelancers typically offer lower rates ($30–$80/hour) and more flexibility, while agencies provide a team approach with project management, often costing $100–$250/hour. For a complete website design, a freelancer might charge $2,000–$5,000, whereas an agency could quote $8,000–$20,000.

How to Compare Quotes

Ask for a detailed scope including number of concepts, revisions, file formats, and usage rights. Compare three to five quotes; a $500 logo from one designer might include only one concept, while a $1,500 quote includes three concepts and unlimited revisions. Beware of very low prices that suggest stock templates.

Typical Graphic Design prices
ItemTypical range
Freelance Hourly Rate$25 - $150
Agency Hourly Rate$100 - $300
Logo Design (Single)$300 - $1,500
Full Brand Identity Package$2,500 - $10,000

Every market for graphic design costs

383 markets have a page, each with a typical range where we have one and plain guidance on what moves the price.

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