Commercial Photography costs, by state and province

Typical costs for commercial photography per hour. Shoot type and editing time influence the rate. Open a market below for a local estimate.

Commercial photography pricing varies by usage rights, shoot complexity, and experience. Hourly rates for product or corporate photography range from $150 to $500, while full-day shoots cost $1,000 to $3,500. Per-image licensing fees add $50 to $500 depending on how the photo will be used.

What Drives the Price

Usage rights are the biggest factor: a photo used in a national ad campaign costs far more than one for a small website. A single product image for e-commerce might be $75 to $200, while an image for a billboard can exceed $1,000. Travel and studio rental fees also add $200 to $800 per shoot.

Hourly vs Day Rates

Most commercial photographers offer a half-day rate of $750 to $1,500 and a full-day rate of $1,500 to $3,500. Hourly rates are best for small jobs like headshots, which typically run $200 to $400 per hour. For complex shoots with multiple setups, a day rate is more economical.

How to Compare Quotes

Ask for a detailed breakdown of shooting time, editing time, and licensing fees. A typical corporate portrait session with 10 final images might cost $800 to $2,000. Always clarify whether retouching and file delivery are included, as these can add $50 to $150 per image.

Typical Commercial Photography prices
ItemTypical range
Hourly Rate$150 - $500
Full-Day Rate$1,000 - $3,500
Per-Image Licensing (Web Use)$50 - $300
Typical Product Shoot (10 images)$750 - $2,500

Every market for commercial photography costs

383 markets have a page, each with a typical range where we have one and plain guidance on what moves the price.

Related cost subjects